In September 2025 I had the opportunity to capture the new Fall/Winter collection “The Noble Season”by the German brand Losyana in Vienna. The campaign was designed to connect the city’s traditional atmosphere with the brand’s modern and refined aesthetic.
The planning, concept design and implementation was conducted in close collaboration with Lukas Messing. Before the shoot, we took over the creative direction — defining the visual style, mood, and overall concept. Our goal was to create a look that felt elegant and natural, highlighting Vienna’s unique architecture and timeless charm while keeping the main focus on the collection itself.
We handled location scouting and throughout several creative meetings refined the concept and ensure everything aligned with the brand’s visual identity and collection idea.
We handled location scouting and throughout several creative meetings refined the concept and ensure everything aligned with the brand’s visual identity and collection idea.
The shooting days took us across Vienna’s iconic streets and alongside monuments, where we combined soft natural light, clean compositions, and understated styling to reflect the mood of the season. We wanted the images to feel effortless and authentic — merging fashion, environment, and story in a subtle and elegant as well as high quality way.
In the end, we delivered a complete lookbook with more than eight outfit combinations, a campaign video created by Lukas Messing, and several content pieces for Losyana’s social media and marketing channels. The final campaign embodies the brand’s vision of modern elegance with a timeless touch, brought to life through Vienna’s classic scenery.
