LOSYANA CAMPAIGN
Together with Lukas Messing, we had the opportunity to capture the new Fall/Winter collection “The Noble Season”by the German brand Losyana in Vienna. The campaign was designed to connect the city’s traditional atmosphere with the brand’s modern and refined aesthetic.
Concept
Before the shoot, we took over the creative direction — defining the visual style, mood, and overall concept. Our goal was to create a look that felt elegant and natural, highlighting Vienna’s unique architecture and timeless charm while keeping the main focus on the collection itself.
We handled location scouting, visited different parts of the city, and held several creative meetings to refine the concept and ensure everything aligned with the brand’s vision.
We handled location scouting, visited different parts of the city, and held several creative meetings to refine the concept and ensure everything aligned with the brand’s vision.
The Shoot
The shooting days took us across Vienna’s iconic streets and monuments, where we combined soft natural light, clean compositions, and understated styling to reflect the mood of the season. We wanted the images to feel effortless and authentic — merging fashion, environment, and story in a subtle way.
Results
In the end, we delivered a complete lookbook with more than eight outfit combinations, a campaign video created by Lukas, and several content pieces for Losyana’s social media and marketing channels. The final campaign embodies the brand’s vision of modern elegance with a timeless touch, brought to life through Vienna’s classic scenery.
