EUROTRIP X SALOMON X VRC RACE
THE EUROTRIP RACE EVENT IS A RUNNING EVENT SERIES THAT ENCAPSULATES RUNNING AS A TEAMS SPORT. TEAMS OF 5 TO 7 RUNNERS SET OUT TO RUN FOR THREE DAYS STRAIGHT COVERING OVER 300 KILOMETERS. THIS EUROTRIP STARTED IN INNSBRUCK, AUSTRIA WITH THE END DESTINATION IN LJUBLJANA, SLOVENIA. AS A CONTENT TEAM TOGETHER WITH LEGGOU VISION, LEO STRÖBEL AND MICHAEL MAYER WE SET OUT TO CAPTURE TWO TEAMS ON THEIR WAY TO REACH THE FINISH LINE. AS WE PARTNERED UP WITH THE SPORTS APPAREL BRAND SALOMON WE WANTED TO TAKE THEIR STYLE OF VISUAL COMMUNICATION INTO ACCOUNT. A FILMIC, NOSTALGIC AND ROUGH AESTHETIC THAT FITED THE PHYSICAL PERFORMANCE AND EXHAUSTION THE EVENT POSES ONTO THE ATHLETES. IN THE END WE DELIVERED A SET OF IMAGES, A FULL THREE DAY COVERAGE AS WELL AS THE DESIGN OF THE SOCIAL MEDIA POSTINGS THAT WERE PUBLISHED ON THE SALOMON SOCIAL MEDIA ACCOUNT SALOMON.DACH
