I covered John Reed's studio opening in Vienna's first district for Just Films Agency and together with Florian Doppler on the video side of things — from the arrival of guests to the celebration later in the night. I focused on the brand's elegant, modern identity, working through the new space and its lighting to bring that across visually. Sophia Thiel and the John Reed CEO were among the guests I photographed throughout the evening, along with details from the space itself. The result is a set that captures both the brand's premium feel and the energy of the launch. Pictures were delivered on the same day to allow for a direct distribution in the moment when the launch event was still present.
