I covered John Reed's studio opening in Vienna's first district — from the arrival of guests to the celebration later in the night. I focused on the brand's elegant, modern identity, working through the new space and its lighting to bring that across visually. Sophia Thiel and the John Reed CEO were among the guests I photographed throughout the evening, along with details from the space itself. The result is a set that captures both the brand's premium feel and the energy of the launch.
